In my recent article, "Five Steps to Improve E-Commerce Performance for
Increased Sales: Introduction" I discussed problems encountered by our client
TescaraHats (name changed for commercial reasons), a European market leader
in manufacturing customized hats. The company quickly realized that
e-commerce performance is critical to the success of an e-commerce platform
and that sales will not increase just because you have an application online.
We argued that while improving search engine ranking is important, you should
never forget about the performance and usability in an e-commerce
application. In this episode of our e-commerce performance series, we will
analyze the impact that the back-end performance has on your online sales.
Improve Back-End Performance
The effort put into building a visually appealing and easy to use e-commerce
site might be lost if you do no... (more)
This is the third episode of the mini-series on e-commerce performance
management. Our client TescaraHats (name changed for commercial reasons), a
European market leader in manufacturing customized hats, did not achieve the
expected sales increase with its new e-commerce site. It offered its
customers the ability to customize and order hats online instead of visiting
its brick and mortar locations, but customers seemed disinterested.
TescaraHats learned quickly that there is much more to an e-commerce platform
than simply putting an e-commerce service online.
In previous posts ... (more)
Our client TescaraHats (name changed for commercial reasons), a European
market leader in manufacturing customized hats, set up an e-commerce site in
hopes of increasing its market share and boost its sales. This did not
happen. TescaraHats learned quickly that there is much more to e-commerce
performance than simply putting an e-commerce service online.
In Parts 1-3 of our e-commerce performance mini-series we discussed why
focusing on page rank is not enough and that we should look at your
performance at the back end and potential network-related problems. In Part 4
we will s... (more)
Citrix XenApp or XenDesktop is a perfect fit for lowering the costs of
desktop management and simplifying access to the hosted applications from any
device. Last week we discussed some challenges to application performance
monitoring (APM) introduced by Citrix. Apart from getting yet another
component in the data center to take care of, the virtualized application
delivery becomes "black boxed" from the APM perspective. It gets harder to
isolate the fault domain to the network, the infrastructure, or the
In the previous post we presented the case of The ... (more)
Introducing SAP is a cost that makes everyone very cautious about the return
on this investment. Performance problems with SAP delivery can quickly
propagate to seriously affect business operations and lead to tedious war
room scenarios. End-user complaints will usually point towards the SAP team,
the SAP team will blame the network, and IT operations team will fight back.
But what if the root cause of the problem is something altogether different.
The inability to quickly determine the root cause of the performance problem
often leads to war room scenarios, especially when the mo... (more)