In my recent article, "Five Steps to Improve E-Commerce Performance for
Increased Sales: Introduction" I discussed problems encountered by our client
TescaraHats (name changed for commercial reasons), a European market leader
in manufacturing customized hats. The company quickly realized that
e-commerce performance is critical to the success of an e-commerce platform
and that sales will not increase just because you have an application online.
We argued that while improving search engine ranking is important, you should
never forget about the performance and usability in an e-commerce
application. In this episode of our e-commerce performance series, we will
analyze the impact that the back-end performance has on your online sales.
Improve Back-End Performance
The effort put into building a visually appealing and easy to use e-commerce
site might be lost if you do no... (more)
The saying "if it doesn't exist on the Internet, it doesn't exist" is
ringing truer every day. Nowadays, it is hard to imagine most businesses
without an e-commerce platform, let alone without a web presence at all.
Since e-commerce is becoming the new standard, e-commerce performance needs
to be at its best.
In this blog series, I have come up with several ways to ensure your
company's e-commerce performance success, including: avoiding unnecessary
network load,reducing number of (internal) HTTP errors, improving backend
performance,understanding your clients, ensuring scal... (more)
This is the third episode of the mini-series on e-commerce performance
management. Our client TescaraHats (name changed for commercial reasons), a
European market leader in manufacturing customized hats, did not achieve the
expected sales increase with its new e-commerce site. It offered its
customers the ability to customize and order hats online instead of visiting
its brick and mortar locations, but customers seemed disinterested.
TescaraHats learned quickly that there is much more to an e-commerce platform
than simply putting an e-commerce service online.
In previous posts ... (more)
Citrix XenApp or XenDesktop is a perfect fit for lowering the costs of
desktop management and simplifying access to the hosted applications from any
device. Last week we discussed some challenges to application performance
monitoring (APM) introduced by Citrix. Apart from getting yet another
component in the data center to take care of, the virtualized application
delivery becomes "black boxed" from the APM perspective. It gets harder to
isolate the fault domain to the network, the infrastructure, or the
In the previous post we presented the case of The ... (more)
As much as we try to avoid performance problems, they do happen. It is
inevitable. But it is possible to learn to react fast, and in some occasions
fast enough that the impact on the end users is negligible. Despite
operators' best efforts, 73% of performance issues are reported by users,
according to "APM: Getting IT on the C-Level's agenda" report by Aberdeen
Group. This number is quite large considering that less than 5% of all users
typically bother to complain at all. User Experience has a significant impact
on business success. According to the Aberdeen report, poor perform... (more)