This is the third episode of the mini-series on e-commerce performance
management. Our client TescaraHats (name changed for commercial reasons), a
European market leader in manufacturing customized hats, did not achieve the
expected sales increase with its new e-commerce site. It offered its
customers the ability to customize and order hats online instead of visiting
its brick and mortar locations, but customers seemed disinterested.
TescaraHats learned quickly that there is much more to an e-commerce platform
than simply putting an e-commerce service online.
In previous posts we showed that increasing page rank is not the only way to
boost sales and that checking and improving back-end performance of your
e-commerce is also critical. In this episode we show why you should not keep
network load and HTTP errors in check.
Avoid Unnecessary Network Load
Although broad... (more)
The saying "if it doesn't exist on the Internet, it doesn't exist" is
ringing truer every day. Nowadays, it is hard to imagine most businesses
without an e-commerce platform, let alone without a web presence at all.
Since e-commerce is becoming the new standard, e-commerce performance needs
to be at its best.
In this blog series, I have come up with several ways to ensure your
company's e-commerce performance success, including: avoiding unnecessary
network load,reducing number of (internal) HTTP errors, improving backend
performance,understanding your clients, ensuring scal... (more)
User experience can boost or kill your revenue. Unhappy users are likely to
abandon a service they struggle with and go to your competitors. To
effectively manage the experience of your users, you need to efficiently
monitor and understand their transactions in your mobile, web and enterprise
applications. More important and often overlooked, the practice of User
Experience Management (UEM) does not end in the client application. Common
user experience tools fail to ensure holistic UEM the same way many think
performance management is only based on analyzing server logs. Neither ... (more)
Two weeks ago I wrote about how the world's largest exporter of dairy
products uses SAP to support their huge delivery chain of dairy products. We
recounted how Fonterra used an Application Performance Monitoring (APM) tool
to discover that additional training for employees was necessary to speed up
certain critical SAP transactions: some employees weren't optimizing
attributes passed to the reports based on custom T-Codes.
Unfortunately, additional SAP training cannot solve all the problems.
Separately and unrelated to the training issues, Fonterra started to notice
that end-t... (more)
When the operations team gets an alert about potential performance problems
that users might be experiencing, it is usually either the infrastructure or
the actual application that is causing those problems. Things get interesting
when neither the ISP nor the application provider is willing to admit fault.
Can we tell who is to blame? Could it be that it is neither the ISP nor the
The IT department of our customer, SerciaFood, a food production company from
Sercia (names changed for commercial reasons), received complaints about the
performance of one of it... (more)