In my recent article, "Five Steps to Improve E-Commerce Performance for
Increased Sales: Introduction" I discussed problems encountered by our client
TescaraHats (name changed for commercial reasons), a European market leader
in manufacturing customized hats. The company quickly realized that
e-commerce performance is critical to the success of an e-commerce platform
and that sales will not increase just because you have an application online.
We argued that while improving search engine ranking is important, you should
never forget about the performance and usability in an e-commerce
application. In this episode of our e-commerce performance series, we will
analyze the impact that the back-end performance has on your online sales.
Improve Back-End Performance
The effort put into building a visually appealing and easy to use e-commerce
site might be lost if you do no... (more)
A question that every online application provider will face eventually is:
Does my application scale? Can I add an extra 100 users and still ensure the
same user experience? If the application architecture is properly designed
the easiest way is to put an additional server behind the load balancer to
handle more traffic.
In this article we recount an incident that happened to one of our clients
when the cause of poor application performance was eventually attributed to
problems with the load balancing of the application servers.
HTTP Server (500) Errors Go Over the Roof
Around 8... (more)
Introducing SAP is a cost that makes everyone very cautious about the return
on this investment. Performance problems with SAP delivery can quickly
propagate to seriously affect business operations and lead to tedious war
room scenarios. End-user complaints will usually point towards the SAP team,
the SAP team will blame the network, and IT operations team will fight back.
But what if the root cause of the problem is something altogether different.
The inability to quickly determine the root cause of the performance problem
often leads to war room scenarios, especially when the mo... (more)
Modern Application Performance Management (APM) solutions can be tremendously
helpful in delivering end-to-end visibility into the application delivery
chain: across all tiers and network sections, all the way to the end user. In
previous blog posts we showed how to narrow down to various root causes of
the problems that the end users might experience. Those issues ranged from
infrastructure through application and network, and through the end-user
client application or inefficient use of the software. When the problem comes
from the end user application, e.g., a Web 2.0 Web site... (more)
The saying "if it doesn't exist on the Internet, it doesn't exist" is
ringing truer every day. Nowadays, it is hard to imagine most businesses
without an e-commerce platform, let alone without a web presence at all.
Since e-commerce is becoming the new standard, e-commerce performance needs
to be at its best.
In this blog series, I have come up with several ways to ensure your
company's e-commerce performance success, including: avoiding unnecessary
network load,reducing number of (internal) HTTP errors, improving backend
performance,understanding your clients, ensuring scal... (more)