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Sebastian Kruk

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This is the third episode of the mini-series on e-commerce performance management. Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, did not achieve the expected sales increase with its new e-commerce site. It offered its customers the ability to customize and order hats online instead of visiting its brick and mortar locations, but customers seemed disinterested. TescaraHats learned quickly that there is much more to an e-commerce platform than simply putting an e-commerce service online. In previous posts we showed that increasing page rank is not the only way to boost sales and that checking and improving back-end performance of your e-commerce is also critical. In this episode we show why you should not keep network load and HTTP errors in check. Avoid Unnecessary Network Load Although broad... (more)

Using a Performance Management Database to Identify Network Problems

Two weeks ago I wrote about how the world's largest exporter of dairy products uses SAP to support their huge delivery chain of dairy products. We recounted how Fonterra used an Application Performance Monitoring (APM) tool to discover that additional training for employees was necessary to speed up certain critical SAP transactions: some employees weren't optimizing attributes passed to the reports based on custom T-Codes. Unfortunately, additional SAP training cannot solve all the problems. Separately and unrelated to the training issues, Fonterra started to notice that end-t... (more)

Part 2 | Five Steps to Improve E-Commerce Performance for Increased Sales

In my recent article, "Five Steps to Improve E-Commerce Performance for Increased Sales: Introduction" I discussed problems encountered by our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats. The company quickly realized that e-commerce performance is critical to the success of an e-commerce platform and that sales will not increase just because you have an application online. We argued that while improving search engine ranking is important, you should never forget about the performance and usability in an e-com... (more)

Five Steps to Improve E-Commerce Performance for Increased Sales

The saying "if it doesn't exist on the Internet, it doesn't exist"[1] is ringing truer every day. Nowadays, it is hard to imagine most businesses without an e-commerce platform, let alone without a web presence at all. Since e-commerce is becoming the new standard, e-commerce performance needs to be at its best. In this blog series, I have come up with several ways to ensure your company's e-commerce performance success, including: avoiding unnecessary network load,reducing number of (internal) HTTP errors, improving backend performance,understanding your clients, ensuring scal... (more)

Part 4 | Five Steps to Improve E-Commerce Performance for Increased Sales

Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, set up an e-commerce site in hopes of increasing its market share and boost its sales. This did not happen. TescaraHats learned quickly that there is much more to e-commerce performance than simply putting an e-commerce service online. In Parts 1-3 of our e-commerce performance mini-series we discussed why focusing on page rank is not enough and that we should look at your performance at the back end and potential network-related problems. In Part 4 we will s... (more)