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Sebastian Kruk

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Top Stories by Sebastian Kruk

The saying "if it doesn't exist on the Internet, it doesn't exist"[1] is ringing truer every day. Nowadays, it is hard to imagine most businesses without an e-commerce platform, let alone without a web presence at all. Since e-commerce is becoming the new standard, e-commerce performance needs to be at its best. In this blog series, I have come up with several ways to ensure your company's e-commerce performance success, including: avoiding unnecessary network load,reducing number of (internal) HTTP errors, improving backend performance,understanding your clients, ensuring scalability of e-commerce site and finally understanding sales results through conversion rate. Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, decided to expand its market reach with an e-commerce site where its potential c... (more)

Can You See the Storm Coming?

As much as we try to avoid performance problems, they do happen. It is inevitable. But it is possible to learn to react fast, and in some occasions fast enough that the impact on the end users is negligible. Despite operators' best efforts, 73% of performance issues are reported by users, according to "APM: Getting IT on the C-Level's agenda" report by Aberdeen Group. This number is quite large considering that less than 5% of all users typically bother to complain at all. User Experience has a significant impact on business success. According to the Aberdeen report, poor perform... (more)

Part 2 | Five Steps to Improve E-Commerce Performance for Increased Sales

In my recent article, "Five Steps to Improve E-Commerce Performance for Increased Sales: Introduction" I discussed problems encountered by our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats. The company quickly realized that e-commerce performance is critical to the success of an e-commerce platform and that sales will not increase just because you have an application online. We argued that while improving search engine ranking is important, you should never forget about the performance and usability in an e-com... (more)

Part 4 | Five Steps to Improve E-Commerce Performance for Increased Sales

Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, set up an e-commerce site in hopes of increasing its market share and boost its sales. This did not happen. TescaraHats learned quickly that there is much more to e-commerce performance than simply putting an e-commerce service online. In Parts 1-3 of our e-commerce performance mini-series we discussed why focusing on page rank is not enough and that we should look at your performance at the back end and potential network-related problems. In Part 4 we will s... (more)

Filling the Citrix Visibility Gap with an Application-Aware Network

Citrix XenApp or XenDesktop is a perfect fit for lowering the costs of desktop management and simplifying access to the hosted applications from any device. Last week we discussed some challenges to application performance monitoring (APM) introduced by Citrix. Apart from getting yet another component in the data center to take care of, the virtualized application delivery becomes "black boxed" from the APM perspective. It gets harder to isolate the fault domain to the network, the infrastructure, or the applications themselves. In the previous post we presented the case of The ... (more)