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Sebastian Kruk

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Top Stories by Sebastian Kruk

In my recent article, "Five Steps to Improve E-Commerce Performance for Increased Sales: Introduction" I discussed problems encountered by our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats. The company quickly realized that e-commerce performance is critical to the success of an e-commerce platform and that sales will not increase just because you have an application online. We argued that while improving search engine ranking is important, you should never forget about the performance and usability in an e-commerce application. In this episode of our e-commerce performance series, we will analyze the impact that the back-end performance has on your online sales. Improve Back-End Performance The effort put into building a visually appealing and easy to use e-commerce site might be lost if you do no... (more)

Part 3 | Five Steps to Improve E-Commerce Performance for Increased Sales

This is the third episode of the mini-series on e-commerce performance management. Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, did not achieve the expected sales increase with its new e-commerce site. It offered its customers the ability to customize and order hats online instead of visiting its brick and mortar locations, but customers seemed disinterested. TescaraHats learned quickly that there is much more to an e-commerce platform than simply putting an e-commerce service online. In previous posts ... (more)

Part 4 | Five Steps to Improve E-Commerce Performance for Increased Sales

Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, set up an e-commerce site in hopes of increasing its market share and boost its sales. This did not happen. TescaraHats learned quickly that there is much more to e-commerce performance than simply putting an e-commerce service online. In Parts 1-3 of our e-commerce performance mini-series we discussed why focusing on page rank is not enough and that we should look at your performance at the back end and potential network-related problems. In Part 4 we will s... (more)

Filling the Citrix Visibility Gap with an Application-Aware Network

Citrix XenApp or XenDesktop is a perfect fit for lowering the costs of desktop management and simplifying access to the hosted applications from any device. Last week we discussed some challenges to application performance monitoring (APM) introduced by Citrix. Apart from getting yet another component in the data center to take care of, the virtualized application delivery becomes "black boxed" from the APM perspective. It gets harder to isolate the fault domain to the network, the infrastructure, or the applications themselves. In the previous post we presented the case of The ... (more)

How Workstation Hardware Problems Can Affect SAP Performance Perception

Introducing SAP is a cost that makes everyone very cautious about the return on this investment. Performance problems with SAP delivery can quickly propagate to seriously affect business operations and lead to tedious war room scenarios. End-user complaints will usually point towards the SAP team, the SAP team will blame the network, and IT operations team will fight back. But what if the root cause of the problem is something altogether different. The inability to quickly determine the root cause of the performance problem often leads to war room scenarios, especially when the mo... (more)