Welcome!

Sebastian Kruk

Subscribe to Sebastian Kruk: eMailAlertsEmail Alerts
Get Sebastian Kruk via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Sebastian Kruk

This is the third episode of the mini-series on e-commerce performance management. Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, did not achieve the expected sales increase with its new e-commerce site. It offered its customers the ability to customize and order hats online instead of visiting its brick and mortar locations, but customers seemed disinterested. TescaraHats learned quickly that there is much more to an e-commerce platform than simply putting an e-commerce service online. In previous posts we showed that increasing page rank is not the only way to boost sales and that checking and improving back-end performance of your e-commerce is also critical. In this episode we show why you should not keep network load and HTTP errors in check. Avoid Unnecessary Network Load Although broad... (more)

Part 2 | Five Steps to Improve E-Commerce Performance for Increased Sales

In my recent article, "Five Steps to Improve E-Commerce Performance for Increased Sales: Introduction" I discussed problems encountered by our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats. The company quickly realized that e-commerce performance is critical to the success of an e-commerce platform and that sales will not increase just because you have an application online. We argued that while improving search engine ranking is important, you should never forget about the performance and usability in an e-com... (more)

Balancing the Load

A question that every online application provider will face eventually is: Does my application scale? Can I add an extra 100 users and still ensure the same user experience? If the application architecture is properly designed the easiest way is to put an additional server behind the load balancer to handle more traffic. In this article we recount an incident that happened to one of our clients when the cause of poor application performance was eventually attributed to problems with the load balancing of the application servers. HTTP Server (500) Errors Go Over the Roof Around 8... (more)

Part 4 | Five Steps to Improve E-Commerce Performance for Increased Sales

Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, set up an e-commerce site in hopes of increasing its market share and boost its sales. This did not happen. TescaraHats learned quickly that there is much more to e-commerce performance than simply putting an e-commerce service online. In Parts 1-3 of our e-commerce performance mini-series we discussed why focusing on page rank is not enough and that we should look at your performance at the back end and potential network-related problems. In Part 4 we will s... (more)

Part 5 | Five Steps to Improve E-Commerce Performance for Increased Sales

Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, decided to expand its market reach with an e-commerce site where its potential customers could choose, customize and order hats online. TescaraHats used an APM tool to fix a number of e-commerce application performance and usability issues we presented in this mini-series. But there was still a missing link that would ensure TescaraHats increased sales. I guess you thought we forgot about the conversion rate? Nope, here is how an application performance manag... (more)