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Sebastian Kruk

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The saying "if it doesn't exist on the Internet, it doesn't exist"[1] is ringing truer every day. Nowadays, it is hard to imagine most businesses without an e-commerce platform, let alone without a web presence at all. Since e-commerce is becoming the new standard, e-commerce performance needs to be at its best. In this blog series, I have come up with several ways to ensure your company's e-commerce performance success, including: avoiding unnecessary network load,reducing number of (internal) HTTP errors, improving backend performance,understanding your clients, ensuring scalability of e-commerce site and finally understanding sales results through conversion rate. Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, decided to expand its market reach with an e-commerce site where its potential c... (more)

Part 3 | Five Steps to Improve E-Commerce Performance for Increased Sales

This is the third episode of the mini-series on e-commerce performance management. Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, did not achieve the expected sales increase with its new e-commerce site. It offered its customers the ability to customize and order hats online instead of visiting its brick and mortar locations, but customers seemed disinterested. TescaraHats learned quickly that there is much more to an e-commerce platform than simply putting an e-commerce service online. In previous posts ... (more)

Let's Not Play Blame Games

When the operations team gets an alert about potential performance problems that users might be experiencing, it is usually either the infrastructure or the actual application that is causing those problems. Things get interesting when neither the ISP nor the application provider is willing to admit fault. Can we tell who is to blame? Could it be that it is neither the ISP nor the application provider? The IT department of our customer, SerciaFood, a food production company from Sercia (names changed for commercial reasons), received complaints about the performance of one of it... (more)

Part 2 | Five Steps to Improve E-Commerce Performance for Increased Sales

In my recent article, "Five Steps to Improve E-Commerce Performance for Increased Sales: Introduction" I discussed problems encountered by our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats. The company quickly realized that e-commerce performance is critical to the success of an e-commerce platform and that sales will not increase just because you have an application online. We argued that while improving search engine ranking is important, you should never forget about the performance and usability in an e-com... (more)

Part 5 | Five Steps to Improve E-Commerce Performance for Increased Sales

Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, decided to expand its market reach with an e-commerce site where its potential customers could choose, customize and order hats online. TescaraHats used an APM tool to fix a number of e-commerce application performance and usability issues we presented in this mini-series. But there was still a missing link that would ensure TescaraHats increased sales. I guess you thought we forgot about the conversion rate? Nope, here is how an application performance manag... (more)