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Sebastian Kruk

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As much as we try to avoid performance problems, they do happen. It is inevitable. But it is possible to learn to react fast, and in some occasions fast enough that the impact on the end users is negligible. Despite operators' best efforts, 73% of performance issues are reported by users, according to "APM: Getting IT on the C-Level's agenda" report by Aberdeen Group. This number is quite large considering that less than 5% of all users typically bother to complain at all. User Experience has a significant impact on business success. According to the Aberdeen report, poor performance of applications can reduce revenue by 9% and productivity by 64%. The goal of application performance monitoring is to ensure and improve the quality of applications as perceived by the end users. Getting to the root of the problem quickly is only part of the solution. When we ask vario... (more)

Part 3 | Five Steps to Improve E-Commerce Performance for Increased Sales

This is the third episode of the mini-series on e-commerce performance management. Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, did not achieve the expected sales increase with its new e-commerce site. It offered its customers the ability to customize and order hats online instead of visiting its brick and mortar locations, but customers seemed disinterested. TescaraHats learned quickly that there is much more to an e-commerce platform than simply putting an e-commerce service online. In previous posts ... (more)

Part 5 | Five Steps to Improve E-Commerce Performance for Increased Sales

Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, decided to expand its market reach with an e-commerce site where its potential customers could choose, customize and order hats online. TescaraHats used an APM tool to fix a number of e-commerce application performance and usability issues we presented in this mini-series. But there was still a missing link that would ensure TescaraHats increased sales. I guess you thought we forgot about the conversion rate? Nope, here is how an application performance manag... (more)

What It Takes to Deliver User Experience Management

User experience can boost or kill your revenue. Unhappy users are likely to abandon a service they struggle with and go to your competitors. To effectively manage the experience of your users, you need to efficiently monitor and understand their transactions in your mobile, web and enterprise applications. More important and often overlooked, the practice of User Experience Management (UEM) does not end in the client application. Common user experience tools fail to ensure holistic UEM the same way many think performance management is only based on analyzing server logs. Neither ... (more)

Five Steps to Improve E-Commerce Performance for Increased Sales

The saying "if it doesn't exist on the Internet, it doesn't exist"[1] is ringing truer every day. Nowadays, it is hard to imagine most businesses without an e-commerce platform, let alone without a web presence at all. Since e-commerce is becoming the new standard, e-commerce performance needs to be at its best. In this blog series, I have come up with several ways to ensure your company's e-commerce performance success, including: avoiding unnecessary network load,reducing number of (internal) HTTP errors, improving backend performance,understanding your clients, ensuring scal... (more)