Our client TescaraHats (name changed for commercial reasons), a European
market leader in manufacturing customized hats, set up an e-commerce site in
hopes of increasing its market share and boost its sales. This did not
happen. TescaraHats learned quickly that there is much more to e-commerce
performance than simply putting an e-commerce service online.
In Parts 1-3 of our e-commerce performance mini-series we discussed why
focusing on page rank is not enough and that we should look at your
performance at the back end and potential network-related problems. In Part 4
we will see what happens when your customers come to your e-commerce site.
Does Your E-Commerce Scale?
When all the pieces of creating a successful e-commerce application finally
harmonize, your site must be ready to take the load. Otherwise you will
become a victim of your own success. Provided that yo... (more)
The saying "if it doesn't exist on the Internet, it doesn't exist" is
ringing truer every day. Nowadays, it is hard to imagine most businesses
without an e-commerce platform, let alone without a web presence at all.
Since e-commerce is becoming the new standard, e-commerce performance needs
to be at its best.
In this blog series, I have come up with several ways to ensure your
company's e-commerce performance success, including: avoiding unnecessary
network load,reducing number of (internal) HTTP errors, improving backend
performance,understanding your clients, ensuring scal... (more)
Citrix XenApp or XenDesktop is a perfect fit for lowering the costs of
desktop management and simplifying access to the hosted applications from any
device. Last week we discussed some challenges to application performance
monitoring (APM) introduced by Citrix. Apart from getting yet another
component in the data center to take care of, the virtualized application
delivery becomes "black boxed" from the APM perspective. It gets harder to
isolate the fault domain to the network, the infrastructure, or the
In the previous post we presented the case of The ... (more)
In my recent article, "Five Steps to Improve E-Commerce Performance for
Increased Sales: Introduction" I discussed problems encountered by our client
TescaraHats (name changed for commercial reasons), a European market leader
in manufacturing customized hats. The company quickly realized that
e-commerce performance is critical to the success of an e-commerce platform
and that sales will not increase just because you have an application online.
We argued that while improving search engine ranking is important, you should
never forget about the performance and usability in an e-com... (more)
Introducing SAP is a cost that makes everyone very cautious about the return
on this investment. Performance problems with SAP delivery can quickly
propagate to seriously affect business operations and lead to tedious war
room scenarios. End-user complaints will usually point towards the SAP team,
the SAP team will blame the network, and IT operations team will fight back.
But what if the root cause of the problem is something altogether different.
The inability to quickly determine the root cause of the performance problem
often leads to war room scenarios, especially when the mo... (more)